Operating intelligence for the fitness equipment business.
Practical operating intelligence for the people who sell, specify, distribute, install, service and buy commercial fitness equipment.
A useful decision in every substantive article
FEX turns equipment reporting into practical business guidance: the records to pull, the questions to ask, the costs to compare and the next action to take.
Our guides address inventory, quoting, warranties, service, installation, purchasing and supplier relationships. Market coverage connects reported developments with decisions readers can test against their own businesses.
Who the magazine is for
FEX serves distributors, dealers, warehouse and showroom owners, manufacturers, service companies and commercial equipment buyers.
We focus on the equipment business and the facilities it serves. Our central editorial question is: what can this reader decide, measure, quote, stock, service or avoid better after reading?
Distinct editorial perspectives
Fitness Equipment Executive focuses on equipment-business decisions and operating lessons. Fitness Living Magazine explores local fitness owners, their values and communities. Muscle & Authority Magazine examines training methods and approaches.
Our coverage
Operating guides
Practical worksheets, comparisons and checklists for equipment-business decisions.
Industry Briefing
Supplier changes, service issues and industry developments.
Equipment & Innovation
Specifications, technology, serviceability and lifecycle considerations.
Suppliers & Distributors
Quoting, inventory, logistics and customer support.
Market Watch
Demand signals evaluated against the reader’s own pipeline.
Executive Spotlights
Sourced interviews and business case studies with lessons other professionals can apply.
The FEX Executive Brief
Our planned weekly briefing brings together a practical playbook, a meaningful market signal and an operational lesson. Signup is not open yet.